Weight Watchers Declares DJ Khaled As Firm’s New Social Media Ambassador
Main key alert: DJ Khaled, a producer and recording artist referred to as a lot for his music as his legendary Snapchat account, has struck a take care of Weight Watchers Worldwide to grow to be the corporate’s “social media ambassador”.
The larger-than-life music persona has already misplaced 20lbs utilizing the model’s new “Weight Watchers Freestyle” program, based on an Instagram put up, and can proceed to share his weight-loss journey along with his thousands and thousands of social media followers.
PART 1. ?? MAJOR KEY ALERT!!! ?? In full 2018 ?? MAJOR KEY ALERT!!! ?? In full 2018 mode…excited to be residing this #WWFreestyle life with you. I already Removed 20 kilos and prepared for extra. Journey with me on my journey to greatness. Bless up Weight Watchers!!! #2018secured what I really like about this it’s a life type and I nonetheless can take pleasure in on the identical time journey wit me although this journey ! I CAN SHOW YOU BETTER THAN I CAN TELL YOU … I’m so centered let’s go!! @weightwatchers (Folks following the Weight Watchers plan can count on to lose 1-2 lbs./week.)
“By capturing and sharing his course of, he’ll enliven and encourage his neighborhood, exhibiting that it’s potential to combine wholesome habits into your life,” stated Mindy Grossman, Weight Watchers President and CEO, in a press launch.
Even Oprah, who has appeared in quite a few commercials for the corporate and owns a ten% stake, took to Twitter to congratulate Khaled on becoming a member of this system:
.@djkhaled Welcome to #WWFreestyle. Can’t wait to see you #blessup this program ✌???
— Oprah Winfrey (@Oprah) January 2, 2018
And as Khaled begins to slim down, Weight Watchers inventory has ballooned—shares rose 8% on Tuesday simply after the corporate introduced the DJ/producer could be its newest spokesperson.
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